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包装印刷行业的这些知识
来源:www.wqxny.com 发布时间:2021-05-29 浏览次数:122
高品位设计理念的引领
The leading of high grade design concept
任何包装产品都离不开设计,高品位的设计理念是造就高品位包装产品的基石。商品包装品位的高低,完全取决于包装的设计,应充分发挥设计的引领作用。只有高品位的设计,才能有高品位的包装产品。
Any packaging product is inseparable from design, high-grade design concept is the cornerstone of creating high-grade packaging products. The level of commodity packaging grade completely depends on the packaging design, and the leading role of design should be given full play. Only high-grade design, can have high-grade packaging products.
设计在这里有两层意思:一是整体包装件的统筹设计理念,包括包装件的容量、体积、规格、形状、服务对象等;二是指包装件的具体设汁,包括用什么图案、颜色搭配,尤其要与时俱进,注重运用现代元素,结合时代特征,调动一切设计手段,与时尚接轨,设计出吸引消费者眼球的高品位作品,以丰富商品市场。那么,怎样创造“凡勃伦效应”?有这么几点是必须做到的。
Design here has two meanings: one is the overall design concept of the whole package, including the capacity, volume, specification, shape, service object, etc; Second, it refers to the specific design of the package, including the pattern and color matching. In particular, we should keep pace with the times, pay attention to the use of modern elements, combine with the characteristics of the times, mobilize all design means, integrate with fashion, and design high-grade works that attract the attention of consumers, so as to enrich the commercial market. So, how to create the "Veblen effect"? There are several things that must be done.
源于生活,高于生活。设计人员的设计理念必须扎根于生活的沃土,树立高品位理念,具备高品位素质,练就高品位技巧﹐满足高品位需求。生活是创作的源泉,要设计出消费者喜爱的高品位包装品,只有在深入生活、深入市场的过程中,去把握第一手素材,找到创作灵感,创新设计理念,创作出既有时代特色,又与众不同的高品位包装产品。
From life, higher than life. The design concept of designers must be rooted in the fertile soil of life, establish high-grade concept, have high-grade quality, practice high-grade skills, and meet the needs of high-grade. Life is the source of creation. In order to design high-grade packaging products that consumers like, we must grasp the first-hand materials, find creative inspiration, innovate design concepts, and create high-grade packaging products with both the characteristics of the times and different characteristics in the process of going deep into life and market.
调动色彩的表现力。色彩是为作品服务的,要使用好色彩,就必须搞清服务对象、表现图案、产品种类,再确定使用色彩,要根据各个时期的商品特征,与时俱进地改变传统的用色观念,摒弃大红大绿的用色套路,尽可能做到刚柔相济,色彩协调统一,突出商品的特色。一件好的设计作品,必然是色彩搭配合理,简洁而有表现力,给商品量身定制,成为消费者喜爱的商品品牌。
Mobilize the expressiveness of color. Color serves for works. To use color well, we must make clear the service object, performance pattern and product type, and then determine the use of color. According to the commodity characteristics of each period, we should change the traditional color concept with the times, abandon the red and green color routine, and try our best to achieve the combination of hardness and softness, color coordination and unity, and highlight the characteristics of goods. A good design work must be reasonable color matching, concise and expressive, customized to the goods, and become the favorite brand of consumers.
注重包装功能。在现代商品包装中,赋予包装更多的功能,除了包装商品、保护商品、方便搬运之外,还具有美化商品、宣传商品、传播知识的功能,在设计包装箱、盒的过程中,应充分考虑这些元素,使包装功能表现得更充分,更吸引消费者的眼球,为商品促销起到很好的铺垫。
Pay attention to the packaging function. In modern commodity packaging, giving packaging more functions, in addition to packaging goods, protecting goods, and facilitating transportation, it also has the functions of beautifying goods, publicizing goods, and disseminating knowledge. In the process of designing packaging boxes and boxes, these elements should be fully considered, so as to make the packaging function more fully expressed and attract the attention of consumers, For the promotion of goods play a very good bedding.
高品位的包装设计引领了时代的潮流,反映了时代特征,是现代包装理念核心价值观的体现,迎合了消费者的需求变化,成为企业进入市场的通行证。
High grade packaging design leads the trend of the times, reflects the characteristics of the times, embodies the core values of modern packaging concept, caters to the changes in consumer demand, and becomes the pass for enterprises to enter the market.
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